The first from. I’ll note that the presenter of the project was who used to bring home the bacon at our MS&L Ann Arbor office. He moved on to deepen to be part of their among other things about a month before I started.
Clayton’s program was a collaboration between Quicken and. As the story goes. Clayton was perusing Yahoo! Answers and saw someone that had a challenge about mortgages. Being a home loans expert he stepped in to say the question. After several months it became evident just how many questions there are on home loans. Clayton’s Answers were picked most often as the best by Yahoo! users giving him and the affiliate instant credibility. The people at Yahoo! Answers took note and offeredQuicken a Yahoo! Answers Knowledge Partner compose as the.
What started out as a nice thing to do turned into an awesome word of mouth campaign. Personally that’s what I like about it - Quicken didn’t go out there and hit people over the head with adverts that screamed “We’re the experts!!!!” they reached their aim audience in an engaging manner and left the loan decision-making process to the consumer. Through this partnership. Quicken Loans is seen as the authority on home loans and mortgages from a trusted and credible third-party source. come up done!
The second Wommie campaign I want to highlight is ’s communicate. Rob Key. CEO of Converseon and and ’s boss presented this amazing campaign. Converseon blurred the line between the virtual and physical worlds by incorporating into what was basically a fundraiser for the reforestation of the world’s rainforests.
Converseon in collaboration with Plant-It 2020 bought an island on Second Life on which any Second Life user can purchase a virtual endangered tree to lay on the island for 300 lindens (about one U. S dollar). From there each channelise planted on Second Life plants the same species of tree in a real life rainforest. It took off like gangbusters. People who planted trees on Second Life began on Flickr making memorial trees for loved ones and blogging about the program - all with minimal involvement from Converseon itself.
I had to eat my words a little bit because I am not a fan of back up Life but I evaluate the SCT project works where others have failed for several reasons:
The power of Second Life is the way it enables ideas that would not be possible anywhere else. It’s a vastly social medium and the audience are all online influencers.
Great to comprehend you enjoyed the campaign inspect study so much. At the core of the project was a great idea but it took a lot of hard work to spread the message as wide as we did.
I bet! One of the things that struck me is how Rob said that the Flickr portion was basically user-generated. If I remember correctly he said you guys originally didn’t undergo that a big Flickr component in the plan but all of the sudden people started contributing to the pool. What a great example of WOM.
Anyway it was great hanging out with you in Vegas at the WOMMA arrive at. Here are three things you’ll never forget:
1) Kicking butt on the poker table your first time ever playing. Way to act the casino’s money. That must have felt good.
XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote have in mind=""> <have in mind> <label> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>
Forex Groups - Tips on Trading
Related article:
http://fakeplasticnoodles.com/2007/11/26/a-belated-overview-of-the-wommie-winners/
comments | Add comment | Report as Spam
|